Saytics tracks every visitor to your product from the moment they arrive, before you know anything about who they are. Each anonymous visitor gets an auto-generated ID so their activity is recorded. When a user signs in and you callDocumentation Index
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Saytics.identify(), Saytics links all of that anonymous activity to their account and upgrades them to an identified user with a persistent profile.
Anonymous vs. identified users
Anonymous users are visitors with no known identity. Saytics assigns each one a randomly generated ID and tracks their events under that ID. Anonymous tracking requires no configuration — it happens automatically. Identified users are visitors you have associated with a real account by callingSaytics.identify(). Once identified, the user’s profile is updated with the traits you provide, and all future events (as well as any prior anonymous events from the same session) are linked to that profile.
How identification works
User visits your product
Saytics detects the new visitor and assigns an anonymous ID. Events are recorded under this ID.
User logs in
Your application calls
Saytics.identify() with your internal user ID and any traits you want to store.Code example
Callidentify() after a successful login with your user’s ID and relevant traits:
User traits
Traits are persistent properties stored on the user’s profile. They are available for filtering and segmentation across all of that user’s events. Saytics recognizes the following reserved traits and uses them in specific ways throughout the dashboard:| Trait | Description |
|---|---|
name | Full display name |
email | Email address |
created_at | Account creation date (ISO 8601) |
avatar | URL to a profile image |
plan, company, role, and account_id.
User profile page
Every identified user has a profile page in the Saytics dashboard. From a user’s profile you can see:- All events they have performed, in chronological order
- Current trait values
- A timeline of their sessions, including first seen and last seen dates
Call
identify() once per session after login, not on every page load. Calling it repeatedly is harmless but unnecessary, and it creates extra network requests with no benefit.Next steps
- Tracking identify calls — implementation guide for calling
identify()in your application